COOK is a family business that was founded to bring nutritious, homemade cooking into the frozen meals market. Seeing ‘profit at all costs’ as an outdated business model, COOK’s purpose is to nourish people and planet. 
 
COOK’s articles of association set out its commitment to creating a positive impact for society and the environment through its business and operations. Putting its purpose-beyond-profit into its articles empowers the company’s board to make decisions to combine profitability with pursuing its impact goals. The articles also commit the business to annual impact reporting, to help track its progress in pursuing its purpose.
 
Embedding purpose in this way enables COOK to meet part of the core requirements to be certified as a B Corporation. In fact, COOK was one of the UK’s first certified B Corps and helped to found the UK B Corp community - part of a global movement reinventing business as a force for good.

By making this constitutional commitment, COOK’s purpose is at the heart of the business and shapes the approach for decision-making across its operations. From connecting people with barriers to employment to jobs, supporting charities connecting people in their communities over a shared meal, and connecting people to where their food comes from, COOK aims to act where it is best placed to help tackle society’s biggest challenges.