Purposely

Let’s get you started

We’ll ask you a series of questions about you and your business, which should take around 10-15 minutes. Your answers will not be made public, so respond as openly and honestly as you can. Use the question help icons for more information about each question.

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1. The following outcomes are all important for my business

This question helps us to understand the overall purpose of your business. Select any of the options that you feel are important for your business. You can select as many as you wish

(select all that apply)

To generate a financial return for its owners and investors

To satisfy the needs of its consumers/clients

To be a market leader in its sector

To have overall positive impact on society

To disrupt its industry and challenge existing thinking

To tackle a particular social or environmental problem

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2. The ultimate purpose of my business is

This question has the same options as the previous question, but this time we’d like you to select only one answer. This should reflect the ultimate purpose of your business – the objective that stands out above all others and is fundamentally what your business is about. You may find it helpful to consider which outcomes are just a means to an end, and which is an end in itself – it’s the end in itself that we’re after here.

(select only one)

To generate a financial return for its owners and investors

To satisfy the needs of its consumer/clients

To be a market leader in its sector

To have an overall positive impact on society

To disrupt its industry and challenge existing thinking

To tackle a particular social or environmental problem

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3. I want to create positive social and/or environmental impact through my business

This question helps us to understand how important social impact is for your business and its purpose, if at all. Pick the one answer that best fits your business.

(select only one)

Because it was founded specifically to tackle a social problem

Because I want it to be a responsible business

Because I want it to have an overall positive impact on society, doing more good than bad

None of the above

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